Google Consent Mode V2

Google Consent Mode V2

First of all, Google Consent Mode is a mechanism that bridges the gap between user privacy and data collection. As I mentioned, it allows websites to adjust the behavior of Google tags (such as Analytics and Ads) based on the consent level granted by users.


What is Google Consent Mode v2?

Europe, renowned for its pioneering efforts in safeguarding user privacy, has issued a distinct directive: websites must adhere to privacy regulations or risk facing penalties. This imperative has spurred tech giants such as Google to undertake substantial measures aimed at ensuring compliance and fortifying user privacy.


Google Consent Mode, first introduced in 2020, is Google’s way of tackling the challenge of user privacy concerns. It’s like a flexible tool that adjusts how important features like Google Tag Manager, Google Analytics, Google Marketing Platform, and Google Ads work based on what users agree to. This means it respects user privacy while still letting advertisers get useful data, but in a controlled and careful way.


Now, things are changing in the digital world, especially when it comes to privacy. So, Google has come up with Google Consent Mode V2. It’s an updated version that shows Google’s commitment to following European privacy rules. This new version is ready to meet the requirements of the new DMA law and the growing expectations for user privacy.


This year, there will be big changes in online advertising. Third-party cookies and mobile device IDs will be gone. This means companies have to rethink how they advertise online and measure its effectiveness. Google Consent Mode V2 comes in handy here. It helps companies gather important data without breaking privacy rules. But this shift isn’t just a problem—it’s a chance to come up with new ideas and make advertising better by being more accurate and relevant.



Comply with regulations thanks to our CMP



Features of Google Consent Mode v2

  • Google Consent Mode V2 brings in some new settings like ad_user_data and ad_personalization. These join the existing options like analytics_storage and ad_storage. With these new settings, users can have more say over their data and how ads are personalized for them based on their consent.


  • All websites using Google services like Google Ads and Google Analytics must use Google Consent Mode V2. This rule is to follow data privacy laws and make sure user privacy is protected.


  • Google Consent Mode V2 changes how data is tracked by letting websites adjust Google tags depending on what users agree to. If users say yes to cookies, everything works as usual and collects data. But if they say no, data collection is limited to keep their privacy safe. In this case, Google tags work in a restricted way.


  • There are two ways to set up Google Consent Mode V2: Basic and Advanced. With Basic, you only collect data if users agree, and you collect nothing if they don’t. Advanced lets you gather some anonymous data even without consent, but only for modeling reasons, and still keeps user privacy safe.



Differences between Google Consent Mode and Version 2

The main difference between consent mode and consent mode V2, as mentioned above, is that two new additional consent states will be added:


ad_user_data: It will be used for users to indicate whether they want to send their data to Google for advertising purposes.


ad_personalization: Indicates whether users want the data to be used for ad personalization such as remarketing.



Benefits of Using Google Consent Mode v2

Compliance: Advertisers can confidently comply with privacy regulations while still leveraging Google services.


User Trust: By respecting user preferences, Consent Mode v2 enhances user trust and transparency.


Data Efficiency: Selective loading of tags reduces unnecessary data transmission, improving site performance.


Marketing Insights: Despite privacy constraints, Consent Mode v2 provides valuable insights for targeted marketing.



How to Implement Google Consent Mode v2

Choose Your Approach: Decide between basic or advanced implementation based on your needs.


Integrate Consent Banner: Set up a consent banner on your website or app. Ensure it captures user preferences accurately.


Enable Consent Mode v2: Configure your Google tags to work with Consent Mode v2. Refer to Google’s documentation for detailed instructions.



Comply with regulations thanks to our CMP


Would you like collect and manage consents on all your websites in an easy and compliant way using? 


Track your consent records accurately and effortlessly with seifti to comply with GDPR requirements.


With our cookie manager, you can ensure that all visitors to your website set up their own consent and manage their preferences through seifti’s consent solution.


Don’t wait and meet legal requirements through our cookie compliance software!



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