#GDPRCompliance Tag

What is legitimate interest

Legitimate interest definition Legitimate interest, as defined in the GDPR, allows organizations to process personal data without obtaining explicit consent if they have a genuine and legitimate reason for doing so, and if the processing is necessary to achieve their legitimate interests. This basis recognizes that


What is Google Consent Mode V2

In the ever-evolving landscape of digital marketing, Google Consent Mode Version 2 emerges as a powerful tool to navigate the delicate balance between user privacy and data collection. Let’s explore its features, differences from the original version, benefits, and implementation guidelines.   Understanding Google Consent Mode v2 Google


Google Consent Mode

What is Google Consent Mode?   Google Consent Mode is a mechanism that bridges the gap between user privacy and data collection. It allows websites to adjust the behavior of Google tags (such as Analytics and Ads) based on the consent level granted by users. Unlike a

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